Retail Education materials

Our retailers are important to us, and their knowledge of the importance of everyday amazing Mother's Milk is paramount to Mum's breastfeeding journey. On this page, you will find our latest retail education materials for download.

Freestyle Flex™ - Designed for life

Compact, light and portable double breast pump, easy to carry wherever you go. Freestyle Flex™ is an electric breast pump designed to fit into your life: it is light, compact design and USB-chargeable battery give you the flexibility to express wherever and whenever you like, with no compromise on pumping performance

Medela presents your comprehensive retail education material to assist with training retailers and retail staff on the new Freestyle Flex™    breast pump.

To ensure that retailers and retail staff have a sound knowledge when working with customers three assets shave been developed

  • An easy to follow PowerPoint presentation that explains the special features of the breast pump such as Bluetooth connectivity to the free MyMedela app, USB port for powering up on the go, Medela PersonalFit Flex™ breast shields for comfort and increased milk flow and overflow protection (closed system) to prevent breast milk entering the tubing and motor
  • A how-to-use video for simple and clear instructions on using the breast pump
  • A troubleshooting video that covers the commonly asked questions

Download Freestyle Flex retail training presentation.pdf

Freestyle Flex™ support videos

How to use Freestyle Flex™
Learn how to use Medela's new Freestyle Flex™ breast pump. Freestyle Flex™ also benefits from Medela’s research into pumping technology, tested by scientists with the help of breastfeeding mums.
- Compact, light & quiet
- App tracking enables you to log pumping sessions
- Double pumping yields more milk in less time over single pumping
- 2-Phase Expression® technology mimics babies’ natural sucking rhythm
- PersonalFit Flex™ breast shields can be adapted to fit your shape for comfort and increased milk flow.
- Overflow protection (a closed system) prevents your breast milk from entering the tubing and motor.

How to get support for your Freestyle Flex™
Watch Medela’s “How to get support when using your Freestyle Flex™ breast pump” video for a quick, easy guide that highlights the most common questions such as low suction and how to connect to the MyMedela app when using the pump and offers solutions to them. The video is a great training tool to quickly and easily train staff for improved customer service and confidence when dealing with customer queries. The video can also be used to assist customers who require support when using the breast pump.

How to clean your Medela flex™ breast pump set
This instructional how-to clean video teaches users how to safely and hygienically clean and sanitise their breast pump accessories. It illustrates breast pump parts that require cleaning and the different cleaning methods that can be used to ensure that breast milk remains safe for baby. The video is beneficial to train staff and to show to parents to be to increase customer satisfaction.

Swing Maxi Flex™ Retail Education

In this PowerPoint and how to use video, Medela presents you comprehensive retail education material to assist with training retailers and retail staff on the new PersonalFit Flex™ breast shields coupled with Swing Flex™ and Swing Maxi Flex™ personal use breast pumps.

Medela is renowned for excellence in evidence-based research and for developing the most advanced breast pump technology. For more than 50 years, Medela has helped to enhance babies' health through the life-giving benefits of breast milk and supports mothers during their breastfeeding time. Medela is thrilled to launch the latest innovation in personal use breast pumps with the introduction of the new PersonalFit Flex™ breast shield.

Our Swing™ and Swing Maxi™ personal use breast pumps now come with PersonalFit Flex™ breast shields to better assist your customers to have a positive expressing journey.

Our research scientists tested the PersonalFit Flex™ breast shield in four clinical studies with breastfeeding mums. Across more than 1,000 pumping sessions, they proved it delivered more comfort and efficiency. Like every Medela product, our Flex™ breast pumps are designed to make breastfeeding easier, so mothers can feed their baby with amazing breast milk for longer.

The result? More comfortable, more efficient expression, shaped around you.

Download Swing Maxi presentation.pdf

Swing Maxi Flex™ support videos

How to use your Medela Swing Maxi Flex™ breast pump
In this comprehensive video, learn all the aspect required to easily and correctly use the Swing Maxi Flex™ breast pump. The video explains how to
• Put the pump together
• Use mains or battery power
• Turn the pump on
• Use and position the PersonalFit Flex™ breast shields
• Single or double pumping
• Accurately use Medelas 2-phase technology
• Adjust to your maximum comfort level
• Safely store your milk
The video is a great training tool to quickly and easily train staff for improved customer service and confidence when dealing with customer queries. The video can also be used to assist customers who require support when using the breast pump.

How to assemble your Medela Flex™ breast pump set
How to assemble your Medela Flex™ breast pump set is an instructional video that illustrates all aspects of assembling the pump. The video highlights how to insert the membrane and tubing for effective expressing. Use the video to demonstrate to staff and parents how simple the pump is to put together and use.

How to clean your Medela flex™ breast pump set
This instructional how-to clean video teaches users how to safely and hygienically clean and sanitise their breast pump accessories. It illustrates breast pump parts that require cleaning and the different cleaning methods that can be used to ensure that breast milk remains safe for baby. The video is beneficial to train staff and to show to parents to be to increase customer satisfaction.

Swing Flex™ Retail Education

In this PowerPoint and how to use video, Medela presents you comprehensive retail education material to assist with training retailers and retail staff on the new PersonalFit Flex™ breast shields coupled with Swing Flex™ and Swing Maxi Flex™ personal use breast pumps.

Medela is renowned for excellence in evidence-based research and for developing the most advanced breast pump technology. For more than 50 years, Medela has helped to enhance babies' health through the life-giving benefits of breast milk and supports mothers during their breastfeeding time. Medela is thrilled to launch the latest innovation in personal use breast pumps with the introduction of the new PersonalFit Flex™ breast shield.

Our Swing™ and Swing Maxi™ personal use breast pumps now come with PersonalFit Flex™ breast shields to better assist your customers to have a positive expressing journey.

Our research scientists tested the PersonalFit Flex™ breast shield in four clinical studies with breastfeeding mums. Across more than 1,000 pumping sessions, they proved it delivered more comfort and efficiency. Like every Medela product, our Flex™ breast pumps are designed to make breastfeeding easier, so mothers can feed their baby with amazing breast milk for longer.

The result? More comfortable, more efficient expression, shaped around you.

Download Swing Flex presentation.pdf

Swing Flex™ support videos

How to use your Medela Swing Flex™ breast pump
In this comprehensive video, learn all the aspect required to easily and correctly use the Swing Flex™ pump. The video explains how to
• Put the pump together
• Use mains or battery power
• Turn the pump on
• Use and position the PersonalFit Flex™ breast shields
• Accurately use Medela’s 2-phase technology
• Adjust to your maximum comfort level
• Safely store your milk
The video is a great training tool to quickly and easily train staff for improved customer service and confidence when dealing with customer queries. The video can also be used to assist customers who require support when using the breast pump.

How to assemble your Medela Flex™ breast pump set
How to assemble your Medela Flex™ breast pump set is an instructional video that illustrates all aspects of assembling the pump. The video highlights how to insert the membrane and tubing for effective expressing. Use the video to demonstrate to staff and parents how simple the pump is to put together and use.

How to clean your Medela flex™ breast pump set
This instructional how-to clean video teaches users how to safely and hygienically clean and sanitise their breast pump accessories. It illustrates breast pump parts that require cleaning and the different cleaning methods that can be used to ensure that breast milk remains safe for baby. The video is beneficial to train staff and to show to parents to be to increase customer satisfaction.

Breast shield fitting

Picture of breastshield fitting factsheet

A well-fitted breast shield is not only important for comfort, but helps with pumping efficiency too. Breast shields that are too large or too small can reduce the volume of milk removed and cause discomfort. That’s why measuring the nipple diameter helps choose the correctly-sized breast shield before starting to pump. It is important to check nipple movement in the breast shield during pumping and to re-assess fit over time, since breast and nipple sizes can change over the duration of the pumping journey.

Download factsheet PDF, 90 KB

Why your choice of breast shield is key to successful pumping

Flex education sheet

Breasts and nipples come in all shapes and sizes and can change throughout the breastfeeding journey. The breast shield consists of 2 parts – the tunnel, which determines breast shield size, and the flange, which follows the shape of the breast. During both breastfeeding and pumping, the milk ducts expand and the nipple increases temporarily in size. This means a breast shield must always be slightly bigger than the nipple. Being comfortable is also really important during pumping. Factors influencing comfort can include breast shield size, nipple movement during pumping, breast pump vacuum strength and body positioning. Improving comfort helps optimise pumping.

Download factsheet PDF, 331 KB